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George Brown College - Comprehensive journey maps for an improved college applicant experience
Developed comprehensive customer journey maps for George Brown College’s applicants, based on persona research and survey data from over 500 students.
Challenges
The challenge was to accurately capture the applicant journey and identify key pain points that could be improved to enhance the overall experience.
Results
The journey maps provided critical insights that informed strategic decisions, ultimately leading to an improved experience for college applicants. The research was instrumental in shaping future enhancements to GBC's admissions process.
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